Why Air Roasted Coffee?


Experience the full natural flavor of coffee as Mother Nature intended with our innovative Air Roasting process.

Tired of overpaying for stale, burnt, and bitter coffee?

Our process improves upon traditional drum roasting methods to bring out the true flavor of the bean without any bitter aftertaste.

Our sustainably grown fair trade specialty coffee beans are air roasted on demand in small batches, ensuring that they never sit in a warehouse for weeks
before reaching you.

Our innovative high-tech Air Roaster spins our specialty beans in a chamber on a vortex of hot air roasting each bean evenly without any hot spots.

Our air roaster also ejects the chaff, a natural protective layer around the bean, before it starts to smoke and burn. This method eliminates the bitter and burnt taste found in drum-roasted coffee.

Our roasters carefully monitor the roast level before triggering the cooling process, resulting in coffee that is full of flavor and freshness.

We only source the highest quality specialty beans and ship the same day they’re roasted for maximum flavor and freshness.

Try our Air Roasted coffee and taste the difference for yourself.

Guaranteed or your money back.

FAQ: I buy my coffee for $10 for a 12 ounce bag at the grocery store. Why should I pay more for LOVEz Coffee?

Sadly, most commodity coffee beans are mass produced by farmers living in or near poverty; a $10 bag of coffee simply doesn't send enough money their way to offer any hope of a better life. It's a miserable reality, but one that's changing thanks to the specialty coffee industry.

Our beans cost more than $10 per bag because we partner with sustainability minded farmers who pay fair wages, empower their local communities and grow amazing high quality coffee beans.

We source our beans via the direct trade model, meaning we deal directly with farmers. This removes middlemen (and women) and brings a better profit and return to farmers and their farms. Imagine your own business losing money on every transaction. As a famous actor friend of mine says: “it’s show business, not show play.”  Quality beans are important to our customers; equally important, are our farmers and their families. We can’t have high quality specialty beans without knowledgeable farmers.  

Our specialty beans air roasted on demand and delivered to you fresh and flavourful may be more expensive, but we’re not satisfied with the status quo.

Together with our customers, we're working towards a better world, and as consumers, not spending our coffee dollars on unsustainable $10 bags of stale commodity beans is a powerful way we play our part.


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Coffee is Getting Cheaper and That’s Bad News

Anyone who enjoys good coffee — the kind that comes in a bag, not in a can — knows a pound of quality beans will set them back by more than $10. But ask how much of that money goes to the farmer who grew those beans, and they might be surprised, even troubled, by the answer: Less than 70 cents.

The Health Benefits of Coffee

Drinking coffee has been linked to a reduced risk of all kinds of ailments, including Parkinson’s disease, melanoma, and prostate cancer, even suicide.

Testimonials: You comments make us better, not bitter.

Air roasted beans are what Mother Nature intended coffee to taste like.
I noticed right away, upon opening the bag, that the beans didn’t have the same bitter/burnt/harsh smell as other coffee beans. I even opened another bag of coffee I had to compare the smell. When I had the first sip, the first thought that hit me was how smooth it tasted. I’ve never had coffee that smooth and every sip provided the same texture. The taste was very good but the biggest differences from other coffee’s were the smoothness and the smell. So far, the stomach is fine. 😁 I liked the personal note inside.
Thank you, Bernie! Enjoying my coffee on the patio! Love it!
Hey Bernie, Just wanted to drop a note and let you know that today I got my first bag of coffee. It's really good. Definitely better than Starbucks.